Program committee (membro del comitato scientifico)
Miglior articolo pubblicato sulla rivista Mercati & Competitività nel 2015
Person
Independent Continuant
MERCATI E COMPETITIVITÀ - ISSN: 1826-7386 - Franco Angeli editore, Milano
THE JOURNAL OF PRODUCT & BRAND MANAGEMENT - ISSN: 1061-0421 - Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202
The paper “ The relationship between brand love and actual brand performance” published in International Marketing Review has been selected by the journal’s editorial team as the Outstanding Paper in the 2017 Emerald Literati Network Awards for Excellence. http://emeraldgrouppublishing.com/authors/literati/awards.htm?year=2017&journal=imr
Articolo dal titolo "Clienti più attenti alle imprese sostenibili" pubblicato sul mensile "L'Osservatorio d'impresa" a cura di confcommercio Modena.
Professore Ordinario
Full Professor
Agent
Miglior articolo pubblicato sulla rivista Mercati & Competitività nel 2017
Intelligenza Artificiale Generativa (GenAI) per il Business; partner Unindustria Reggio Emilia
RDF description of GRAPPI Silvia - http://irises.unimore.it/resource/person/68404
L’articolo “How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries”, pubblicato in International Marketing Review è stato premiato come Outstanding Paper del 2020. Emerald Literati Network Awards for Excellence
Intelligenza Artificiale Generativa (GenAI) per il Business; partner Confindustria Ceramica
Intelligenza Artificiale Generativa (GenAI) per il Business; partner Confindustria Emilia.
The paper “Brand hate” published in Journal of Product & Brand Management has been selected by the journal’s editorial team as the Outstanding Paper in the 2017 Emerald Literati Network Awards for Excellence. http://emeraldgrouppublishing.com/authors/literati/awards.htm?year=2017&journal=jpbm