Pubblicità e memoria mediale: appunti in itinere

The essay aims at relating the outcomes of a multidisciplinary research project focused on the relationship between a specific kind of social discourse, such as advertising, and the concept of “media memory”. Through the analysis of concrete examples of commercials,
we have tried to outline a composite field of studies ranging from semiotic studies on individual and cultural memory, to the role mass media play in defining a collective memory, up to the processes of interpretation that the reader/user activates to understand texts which create a network of references to our past.