Viewers’ behavior when exposed to overlay advertising on AVoD platforms

Articolo
Data di Pubblicazione:
2023
Citazione:
Viewers’ behavior when exposed to overlay advertising on AVoD platforms / Furini, M.. - In: COMPUTERS IN HUMAN BEHAVIOR. - ISSN 0747-5632. - 148:(2023), pp. 1-9. [10.1016/j.chb.2023.107905]
Tipologia CRIS:
Articolo su rivista
Keywords:
Advertisement-based video on demand; Advertising engagement; Eye-tracker analysis; Overlay advertising; Personalized advertising;
Elenco autori:
Autori di Ateneo:
Link alla scheda completa:
https://iris.unimore.it/handle/11380/1316372
Pubblicato in:
COMPUTERS IN HUMAN BEHAVIOR
Journal