On the utility of standardising European legislation concerning health sector advertising

The authors here analyse health sector advertising regulations in member states of the European Community. With reference to ethical codes and laws applying specifically to this problem, they underline the uniformities that already exist within the various countries of the EEC. The latest Italian regulations (law 175/92) point to a high degree of awareness within the health sector and draw their inspiration from ethical guidelines which now appear to be a common European heritage.