Multimodal Strategies of Knowledge Communication in Corporate Social Responsibility Reports and Sustainability Webpages: A Comparative Analysis
Chapter
Publication Date:
2018
Short description:
Multimodal Strategies of Knowledge Communication in Corporate Social Responsibility Reports and Sustainability Webpages: A Comparative Analysis / Malavasi, D.. - (2018), pp. 230-248.
abstract:
The paper reports on the results of a comparative study of two small corpora including the CSR
reports and webpages generated by a sample of European companies working in three different
sectors: Banking, Food and Beverages, and Oil and Gas. In an attempt to analyse the process of intralingual and intersemiotic translation of information from printed into digital materials, the two sets of documents were
examined in a selection of multimodal configurations and language strategies used by firms to
communicate their sustainability. The results suggest that highly informative portions of reports
which mostly cover data, performance and achievements are counterbalanced on the Web by more
discursive and ‘diluted’ sections which focus on companies’ CSR goals, values, programs, and
partnerships.
reports and webpages generated by a sample of European companies working in three different
sectors: Banking, Food and Beverages, and Oil and Gas. In an attempt to analyse the process of intralingual and intersemiotic translation of information from printed into digital materials, the two sets of documents were
examined in a selection of multimodal configurations and language strategies used by firms to
communicate their sustainability. The results suggest that highly informative portions of reports
which mostly cover data, performance and achievements are counterbalanced on the Web by more
discursive and ‘diluted’ sections which focus on companies’ CSR goals, values, programs, and
partnerships.
Iris type:
Capitolo/Saggio
Keywords:
Corporate Social Responsibility, Websites, Reports, Popularisation, Multimodality
List of contributors:
Malavasi, D.
Book title:
Discourse, Communication and the Enterprise: Where Business Meets Discourse