Market Insight: Dolce & Gabbana's Luxury Hijab Collection

The market insight described how luxury house adapted a product line to meet the specific need form an international (multi-country) consumer market. An adaptation strategy is particularly important for global companies because it ensures that the product meets local culture needs in a different marketplace. By comparing the features that customers consider important with the current product specification, companies can identify gaps and hence opportunities to improve the product' s appeal to satisfy unmet needs and target growing opportunities.