ROI in text mining projects

The evaluation of text mining projects in terms of financial performance is the main topic argued by management involved in judging this kind of investment. However, being text mining a particular case of knowledge management, it has not only a tangible impact in terms of return on investment but also an intangible one: a lot of benefits coming from the investment in this knowledge management solution are not directly translated into returns, but they must be considered in this process of judgment to integrate the financial perspective of analysis with the non-financial ones.