Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy
Chapter
Publication Date:
2009
Short description:
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / G., F., P., A., Tedeschi, M. - In: Social Marketing for Public Health: Global Trends and Success Stories / Hong Cheng, Philip Kotler, Nancy Lee. - STAMPA. - mississauga (ontario) : Jones and Bartlett Publishers, 2009. - pp. 149-171
abstract:
The present case study involves an experimental social marketing project, Choose Health, aimed at transforming vending machines into a tool for preventing obesity and promoting healthy lifestyles in schools, workplaces, and universities through the delivery of communication activities and the introduction of healthy products
Iris type:
Capitolo/Saggio
Keywords:
healt promotion; social marketing; food
List of contributors:
G., Fattori; P., Artoni; Tedeschi, Marcello
Book title:
Social Marketing for Public Health: Global Trends and Success Stories