Behavioural economics: assessing food waste innovations diffusion through ABM models - Insights from Italy and the Netherlands. REFRESH Deliverable 4.5

Food Waste is problem related to all the actors of the Food Value Chain: producers, retailers and consumers. In this context, retail sector plays an important role in tackling the food waste problem. Food waste at the retail level can be reduced through the adoption of food waste reducing innovations. The authors investigate the most relevant factors that promote the adoption of those innovations among retailers.