Corporate Social Responsibility. Il metodo "A Blueprint for Better Business" in confronto a un’analisi della responsabilità sociale di impresa in Italia

Corporate social responsibility is a topic of great interest for many companies. This research, introduced by a substantial theoretical part, seeks to measure how much is implemented, especially in SMEs, concerning a social responsibility in which people and their well-being are at the centre of the strategy. The opinions of Italian entrepreneurs on the different declinations of purpose were investigated to understand how important the purpose and the principle of acting for a purpose are internalized in the country that expresses the second manufacturing industry in Europe. An analysis that proposes considerations and entrepreneurial attitudes capable of shifting, also in Italy, the attention towards a social responsibility aimed at the common good, very close to what is proposed in the United Kingdom by Blueprint for Better Business, whose work is based on the ethics of virtue.