Building inclusiveness and representing diversity in transportation companies

This paper explores how transportation companies across Europe, North America, and Asia have tackled inclusion and the diversity of their employees in their Corporate Social Responsibility (CSR) reports over the last five years. By means of a small diachronic corpus of the CSR reports of nine transportation and logistics companies from 2015 to 2020, this corpus-based analysis examines the minutiae of the language of inclusion that has been adopted. The diachronic analysis of the CSR reports explores changes, if any, in the inclusion of employees across the timespan under consideration. Similarities and differences across cultures will shed light on both changes and new paths that transportation companies have adopted in terms of communication as well as the self-presentation of their image according to stakeholders, potential employees and the public in general.