Chatgpt and the others. others: artificial intelligence, social actors, and political communication. A tentative sociosemiotic glance.

The aim of this article is, on the one hand, to take up and discuss some key
categories and concepts in semiotics, in an attempt to analyze the mechanisms
underlying current artificial intelligence (AI) models, with a focus on ChatGPT.
Although many of these concepts are already being debated, they remain crucial in
relation to semiotic and sociosemiotic categories. Concepts such as generativity,
perception, textuality, and the effects of meaning, as well as the notion of language
itself, require a new semiotic evaluation, including in relation to a cultural history
of AI, and the metaphors associated with it. In addition, this article aims to propose
more of a general observation and review of some theoretical problems and
sociosemiotic issues related to the advent of AIs with some correlated examples, such
as in the field of political communication and conflict.