Product-service lifecycle management in manufacturing: an industrial case study

Product-Service is a recent concept based on a novel product un- derstanding consisting of integrated product and service shares. It repre- sents a new trend for industries to innovate their artefacts and create fresh business opportunities. However, moving from product to services requires the identification of the needed assets to create the new solution and the in- tegration of both product-related and service-related activities into a unique product-service lifecycle. In practice, such an evolution can be defined the- oretically but it is hard to implement since supporting tools are strongly product-centred yet. As a consequence, product-service is still a fascinating idea especially in manufacturing sector. This paper tells about a success story of product-service management in manufacturing industry; it de- scribes how a household appliances’ manufacturer shifted from traditional product lifecycle towards product-service lifecycle to manage the new ser- vice. The study starts from analysis of the AS-IS processes and mapping of the ecosystem tangible and intangible assets, and describes how the compa- ny was supported into the definition of an integrated product-service lifecy- cle.