MARCHI Gianluca

Curriculum Vitae

Current position
Gianluca Marchi, born in Modena (05/02/1964), is Full Professor of Business Management at University of Modena and Reggio Emilia (UNIMORE).

Education and academic history
1989: BA (Laurea) in Economics and Management (with full marks and honours), Faculty of Economics, University of Modena
1995: Doctoral studies (PhD) in Business Economics, Cà Foscari University, Venice
Sept. 1997 - Nov. 2000: Researcher at the Faculty of Economics, University of Modena
Nov. 2000 - Feb. 2013: Associate Professor in Business Management, University of Modena and Reggio Emilia

Current academic positions
Nov. 2019 - Today: Vice-President (Prorettore Vicario) of the University of Unimore
Nov. 2016 - Today: Rectoral Delegate for Third Mission of UNIMORE (Modena depts.)
Aug. 2013 - Today: Member of teh Faculty of the UNIMORE Doctorate in "Lavoro, Sviluppo, innovazione". He is scientific responsible for the area Economics of Innovation and Innovation management.


Former academic positions
Nov. 2014 - Oct. 2019: Head of the Department of Economics “Marco Biagi” - University of Modena e Reggio Emilia.
Nov. 2018 - 31 Oct. 2019: Member of the Academic Senate of Unimore.
Nov. 2018 - Oct. 2019: Member of the Ethics Commission (Commissione Etica) of Unimore
Nov. 2018 - Oct. 2019: Member of the Board of Fondazione Marco Biagi, university foundation of Unimore.
2013 - Oct. 2014; and Jan. 2018 - Oct. 2018: Member of the Langauge Center of UNIMORE
Jul. 2012 - Oct. 2018: Member of the Board of the Department of Economics Marco Biagi (UNIMORE); delegate for Technological Transfer and Start up.
Nov. 2014 – Dic. 2017: Director (Commissario ad Acta) of the Language Center of UNIMORE
Feb. 2013 – Oct. 2017: Responsible for the BA degree in Economia e Marketing Internazionale (UNIMORE)
Apr. 2011 – Jan. 2015: Responsible for “Marketing and Innovation” Unit at Softech-ICT, interdepartmental research centre (UNIMORE)
Nov. 2010 - Nov. 2012: Member of the Board of Directors of the University of Modena and Reggio Emilia

Membership
Member in SIM - Società Italiana di Marketing.
Member in SIMA - Società Italiana di Management
Member in AIDEA
Member in EURAM.

Research interests
His research interests centre on Innovation and Internationalization topics.
Innovation
- user innovation in virtual communities (motorcycling, mobile phones);
- product innovation and technological discontinuities in industry evolution; catching-up and leadership changes (mobile phone);
- knowledge management and product innovation; creativity and knowledge intermediaries (fashion industry, cooking industry);
- new ventures and start up growth; academic sipn offs;
- University-Industry collaborative linkages;
- technology acceptance model (autonomous driving);
- innovation in distribution channels: e-commerce, omnichannelty.
Internationalization
- cross-border alliances; alliance governance mechanisms in emerging countries (tile industry, food, fashion, China);
- country of origin effect on professional buyer and consumer behavior.
He has developed also studies about the retail sector, disaster management and industrial clisters.
He has published four books and more than 70 conceptual and empirical papers (see Publications list) in international and national journals, including Research Policy, Journal of Business Research, European Management Review, Technovation, European Journal of Marketing, International Journal of Entrepreneurial Behavior and Research, Business History, International Studies of Management and Organization, International Review of Retail, Distribution and Consumer Research.
He is referee for Technovation, R&D Management, Journal of Business Research, European Journal of Marketing, Technological Forecastig and Social Change, Management Decision, Journal of Business Economics and Management, Journal of Global Fashion Marketing, Mercati e Competitività.

Research experience
He participated as PI or member to various research projects funded on a competitive basis, included:
2020: Participation to “REDIRECT”, Reswrach project funded by Ministero Italiano dello Sviluppo Economico, Responsabile Unimore: coordinated by Cristina Siligardi (Unimore).
2019: Participation to FAR Unimore 2019 “Nuovi strumenti digitali per la creazione della customer experience a distanza: promuovere le tipicità alimentari modenesi con la realtà virtuale ed aumentata”, coordinated by Prof. Margherita Peruzzini (Unimore)
2019: Participation as research partner of Federalimentare Servizi in REINWASTE project (nr. 3300) funded by INTERREG MED 2014-2020.
2008 - 2012: Participation to the PRIN research project “Innovation and Globalization: competitive strategies of Italian firms in the emerging markets - A cross-industry analysis”, coordinated by Andrea Moretti, University of Udine
2009 to 2011 Co-Responsible (with Prof. Eugenio Caperchione and prof. Stefano Cosma) of the project “Intenrnationalization processes of SMEs: issues related to international strategies and relationships with banks and financial institutions” (UNIMORE)
2008 - 2011: Participation to the international project entitled "Country Of Origin (Co) Effect: An International Comparative Analysis On Customer Buying Behaviour", funded by Fondazione Cassa di Risparmio di Modena and University of Modena and Reggio Emilia.

He participated as PI or member also to various other research projects, included:
2016: PI of the research project on "Progetto #ImprendoDonna: Ricerca sull’imprenditoria femminile in Provincia di Modena e analisi di best practices internazionali”, with Fondazione Democenter and Centro Documentazione Donna
- PI of the research project on "Innovation in services, retail, tourism", with Confesercenti Modena and Fondazione Democenter.
2008 - 2010: Research consultant in the research project "Research, Formation, and Support to strengthen the filiere relationships in the textile-clothing sector in campania"

Other research activities
2017 - Today: Member of the Scientific Committee of “Modena Smart Automotive Area” (UNIMORE), with FCA Group and Comune di Modena. He is responsible of the Economics research unit
2016 - Today: founder of the research laboratory in “Academic engagement and entrepreneurship” (Unimore), with Fondazione Marco Biagi
2016 - Today: UNIMORE Responsible for the National Cluster on "Design, Creativity, Made-in-Italy"
2015 - Today: Member of the Scientific Commitee of the research center IOS (Innovation, Organization and Strategy) of the University Ca' Foscari, Venice
2014 - Today: member of the Laboratory in "International Management to Asia" of the University Ca' Foscari, Venice.

Awards
2020: Best Case Award at III Triple Helix Summit 2020, Bologna, 24-26 November for the paper “TPM ‘Mario Veronesi’, an example of successful high specialized technology park for growth and resilience of a regional innovation ecosystems on biomedical field”, with Laura Aldrovandi annd Bernardo Balboni.
2017: Best Paper Award of the Sinergie-Sima Conference, Napoli, 15-16 June 2017, for the paper “Academic spin-offs' team heterogeneity: an exploratory analysis on growth performance”, with Giulia Tagliazucchi and Bernardo Balboni.

Teaching experience
Since 1997 he has taught many BA and Master courses (UNIMORE) on marketing and strategy topics.
He is currently teaching Strategy and Innovation (in the English-taught Master degree course of International Management) at Unimore; Economia e gestione delle imprese (in the BA of Mediazione Linguistica) at Fondazione UniverMantova.
He taught also in various Doctoral Courses and University Masters, in Italy and abroad.

Third Mission projects (with grants)
He is Project manager of the Contamination Lab of UNIMORE. The Contamination Lab has been funded by MIUR for the years 2018-2020.

Start up and new ventures
Jan. - Dec. 2016: Member of the organizing committee of the Premio Nazionale Innovazione 2016

Technology Transfer and other Third Mission institutional bodies
Feb. 2021 - Today: Memeber of the Scientifci Commitee Progetto AGO, Unimore in collaboration with Fondazione di Modena.
Jul- 2020 - Today: Member of the Italian Technical Committee of PIARC (Road Network operation – ITS).
May 2020 - Today: Member of the Scientific Committee of Netval
Nov. 2019 - Today: Member of the Scientific Committee of Art-Er.