It's (not) rocket science! a quick guide to a successful scientific communication in public health

A Brief Outline Of The Overall Workshop: Our workshop is intended to act as an overview of effective Public Health communication. We will examine various contexts, beneficiaries, and actors in Preventive Medicine and Public Health communication, stressing the importance of effective knowledge transfer in this field. * First sub-session “HOW TO: COMMUNICATE DATA TO HEALTH PROFESSIONALS” (20 min): * How to: Data Visualization - Lucia Palandri, MD, DrPH, PhDc * How to: Digital Communication - Prof. Tommaso Filippini, MD, DrPH, PhD - [HALF-TIME - 10 min]: DO’S AND DON’TS: INFOGRAPHICS FOR HEALTH PROFESSIONALS VS GENERAL PUBLIC - Eleonora Ferrari, MD; Camilla Lugli, MD * Second sub-session “COMMUNICATE HEALTH TO PEOPLE: SUCCESSFUL EXAMPLES” (20 min): * Leo and Giulia - Prof. Anna Odone, MD, MSc, MPH, PhD * Vaccine Pills on TV - Prof. Andrea Grignolio, MA, PhD * Q&A session (10 min) Moderator: Prof. Elena Righi, PhD Specific Aims/Objectives And Component Parts As Public Health professionals and residents, COVID-19 pandemic had a significant impact on our work, shedding light on a major issue: communication. As a matter of fact, in the last few years, scientific communication has undoubtedly been a challenge in two ways. On one hand, communication has been difficult even among professionals due to the significant volume of data constantly gathered and analyzed during the pandemic. On the other hand, we faced some difficulty with the necessity to constantly interface with the population in an infodemic setting. Both challenges should be considered as important priorities in public health: the lessons learnt from the pandemic (and beyond) should routinely and inextricably guide us in carrying out our roles as PH specialists. Hence, our necessity to delve into this topic and share what we have learnt with coworkers. To this end, we chose to organize our workshop into two sections. A first skill-building sub-session will be dedicated to the communication of scientific information and data among health professionals and “insiders”. In the second sub-session we would like to present a couple of examples of successful general public scientific communication campaigns. We will merge the two sub-session with a practical guide about do’s and don’ts in scientific posters and general public infographic creation. The Key Questions That The Workshop Will Address - How to present scientific findings and relevant data to scientists and health professionals? How to make data more comprehensible? - How to deliver a clear message and maintain public trust in science through successful campaigns?”